The CEO Game

The World is Google.

I’m sure I’m not the first one stating this claim.

To SEO or to SEO

Everything we wish to know is there. Professional documentaries, fun videos, official data, freely-posted and unreliable opinions – all just few search words away, and lots of it. If you wear the hat of the business man, you probably already know that you must be indexed by Google in order to be found.

In order to get to the first page – you need to be the conversation of the day.
In order to be the conversation of the day – you need to get to the first page.
So, what came first, the egg or the chicken? In our case it’s easy. You must get to the first page: it’s the to be or not to be of every modern ambitious business.

There is no magic. If you want people to find you, you must make an effort and let the search engine rank you, as high as they can.
Moreover, if you want the right people to find you (your potential customers), you must be very devoted to the business of SEO

What is SEO? Search Engine Optimization.

Yeah, right, but what stands behind the words? That’s the one-million-dollar question.

I’ll dedicate my next articles to discussing this subject. What is SEO, what does it claim, some great success stories, and most of all, how to do it (there are even tools helping you reach the top, only if you know what you are doing, of course).

For now, just get this: in order to succeed in the modern world, you need to represent your production/service/goals as true passion (or at least make others believe that this is your main motive). Trying to be the best of what you’re doing is a key ingredient every search engine wishes to provide its users. Sometimes you need to take a step forward in showing those mighty search engines what you are really like.

The bottom line – SEO is not a choice.
It’s a win-win situation for you, Google, and your potential users.

Nimrod Elias.

The CEO Game.

Facebook. Leading the web 2.0 world

The Beginning of the Revolution

In 2004, Tim O`Reilly said that “Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform”. In the past few years, more and more new platforms have risen to fill the endless need of the public to post its own content. From Wikipedia in 2001, Facebook in 2004, and Twitter and YouTube in 2006, the Internet as we know it has changed. As we witness the “Global warming” of web 2.0 we tend to forget that behind every web 2.0 platforms stands a business.

Converting Popularity to Revenue

The key issue that today’s Business 2.0 struggle with is converting the “Cool” widget and gadget to a profit-making business. There might be thousands of sites offering to keep us in touch with our friends, upload our home made films or post our exact location, but what we don’t have is new ideas of how to make money from it. The main income source for businesses today is advertising, from plain banners to target based ads. The problem with advertising is that it is limited, and we as users are tired of being interrupted while trying to watch a movie or talk to our friends. It’s time for these businesses to stop the evolution and start the revolution. Even today, great sites like MySpace or Flickr lose more revenue with each year, and if a change isn’t made soon, in a few years no one will remember they ever existed.

In my opinion, the solution to this downfall is offering services to the masses. These services need to be as unique as possible and related to the sites theme. These services could range from creating TV shows based on YouTube (each country and its own content) to professional event organization for groups based on social networks. Another solution might be using the wisdom of the crowds to foresee trends.

Ailon.

The CEO Game.