The World is Google.
I’m sure I’m not the first one stating this claim.
Everything we wish to know is there. Professional documentaries, fun videos, official data, freely-posted and unreliable opinions – all just few search words away, and lots of it. If you wear the hat of the business man, you probably already know that you must be indexed by Google in order to be found.
In order to get to the first page – you need to be the conversation of the day.
In order to be the conversation of the day – you need to get to the first page.
So, what came first, the egg or the chicken? In our case it’s easy. You must get to the first page: it’s the to be or not to be of every modern ambitious business.
There is no magic. If you want people to find you, you must make an effort and let the search engine rank you, as high as they can.
Moreover, if you want the right people to find you (your potential customers), you must be very devoted to the business of SEO
What is SEO? Search Engine Optimization.
Yeah, right, but what stands behind the words? That’s the one-million-dollar question.
I’ll dedicate my next articles to discussing this subject. What is SEO, what does it claim, some great success stories, and most of all, how to do it (there are even tools helping you reach the top, only if you know what you are doing, of course).
For now, just get this: in order to succeed in the modern world, you need to represent your production/service/goals as true passion (or at least make others believe that this is your main motive). Trying to be the best of what you’re doing is a key ingredient every search engine wishes to provide its users. Sometimes you need to take a step forward in showing those mighty search engines what you are really like.
The bottom line – SEO is not a choice.
It’s a win-win situation for you, Google, and your potential users.
The CEO Game.