Facebook. Leading the web 2.0 world
The Beginning of the Revolution
In 2004, Tim O`Reilly said that “Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform”. In the past few years, more and more new platforms have risen to fill the endless need of the public to post its own content. From Wikipedia in 2001, Facebook in 2004, and Twitter and YouTube in 2006, the Internet as we know it has changed. As we witness the “Global warming” of web 2.0 we tend to forget that behind every web 2.0 platforms stands a business.
Converting Popularity to Revenue
The key issue that today’s Business 2.0 struggle with is converting the “Cool” widget and gadget to a profit-making business. There might be thousands of sites offering to keep us in touch with our friends, upload our home made films or post our exact location, but what we don’t have is new ideas of how to make money from it. The main income source for businesses today is advertising, from plain banners to target based ads. The problem with advertising is that it is limited, and we as users are tired of being interrupted while trying to watch a movie or talk to our friends. It’s time for these businesses to stop the evolution and start the revolution. Even today, great sites like MySpace or Flickr lose more revenue with each year, and if a change isn’t made soon, in a few years no one will remember they ever existed.
In my opinion, the solution to this downfall is offering services to the masses. These services need to be as unique as possible and related to the sites theme. These services could range from creating TV shows based on YouTube (each country and its own content) to professional event organization for groups based on social networks. Another solution might be using the wisdom of the crowds to foresee trends.
The CEO Game.
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June 24th, 2009 at 9:02 am
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June 29th, 2009 at 1:58 am
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June 29th, 2009 at 3:38 am
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July 3rd, 2009 at 5:32 am
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Charlie
July 6th, 2009 at 8:06 pm
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July 6th, 2009 at 11:12 pm
Thank you and yes.