Comments on: IndustryMasters – Mastering the Trade http://www.theceogame.com/2009/10/industrymasters/ Online Serious Business Game Sun, 07 Mar 2010 18:47:35 -0700 http://wordpress.org/?v=2.9 hourly 1 By: Omer Shachnai http://www.theceogame.com/2009/10/industrymasters/comment-page-1/#comment-494 Omer Shachnai Tue, 13 Oct 2009 21:24:55 +0000 http://www.theceogame.com/?p=551#comment-494 Dear Jeff, Thank you for your opinion and for your comments about our game. The CEO Game is scheduled to launch on January 2010. In the process of designing and developing the game, we are looking into and learning from other business games out there in order to improve our simulation's gaming and educational experience. The game will include a simulation of the business world and all of its aspects and will be based on real life data and events, therefore the competition will be a challenging one, between you and thousands of other competitors. The name of the game will be planning ahead and making good decisions: smart play, will bear revenue and vice versa. Sure, the goal of the simulation will be to lead the company to profits, but it definitely won't be easy. The user will have to achieve that by using management tools which replicate the CEO's arsenal of decision power, taking on all factors: Marketing, HR, R&D, logistic, finance and many more. It is important to point out that relevant information will be presented to the user with each subject that he deals with, shedding light and creating a bigger understanding of the issue. We welcome you to sign up for our beta which will launch soon on January as mentioned above. We would like to hear more suggestions and comments from you on how to improve the game, since we strongly believe in the wisdom of the crowds. Dear Jeff,

Thank you for your opinion and for your comments about our game. The CEO Game is scheduled to launch on January 2010. In the process of designing and developing the game, we are looking into and learning from other business games out there in order to improve our simulation’s gaming and educational experience. The game will include a simulation of the business world and all of its aspects and will be based on real life data and events, therefore the competition will be a challenging one, between you and thousands of other competitors. The name of the game will be planning ahead and making good decisions: smart play, will bear revenue and vice versa. Sure, the goal of the simulation will be to lead the company to profits, but it definitely won’t be easy. The user will have to achieve that by using management tools which replicate the CEO’s arsenal of decision power, taking on all factors: Marketing, HR, R&D, logistic, finance and many more. It is important to point out that relevant information will be presented to the user with each subject that he deals with, shedding light and creating a bigger understanding of the issue.

We welcome you to sign up for our beta which will launch soon on January as mentioned above. We would like to hear more suggestions and comments from you on how to improve the game, since we strongly believe in the wisdom of the crowds.

]]> By: Jeff http://www.theceogame.com/2009/10/industrymasters/comment-page-1/#comment-493 Jeff Mon, 12 Oct 2009 07:41:43 +0000 http://www.theceogame.com/?p=551#comment-493 I'm not necessarily convinced IndustryPlayer is something you should be shooting for with The CEO Game. I've played IndustryPlayer in two stints now, once near when it first came out, and again very recently. Despite the complex tracking of your financial statements, and product by product marketing budgets and so on, the crux of the game comes down to constantly expanding the size of one's presence within an industry (1x, 2x, 4x, etc.). Almost everybody makes money in the industry, and there's really not a lot of skill involved in the end, and the game quickly becomes monotonous. Something like Capitalism II, where bankruptcy is always a distinct possibility, would be a much more interesting imitation. That game also introduces the nuance of different branding strategies (product specific, industry specific or firmwide). Another interesting simulator is SABRE (http://www.iibd.com/sabre/), a somewhat simplistic marketing simulation which is predicated on constantly shifting (though somewhat predetermined) markets influenced by both endogenous and exogenous factors, and a constant need to stay ahead by R&D new products and adjusting marketing budgets while trying to work off incomplete information (in the form of commissioning market studies). At any rate, very interested to see the results! I’m not necessarily convinced IndustryPlayer is something you should be shooting for with The CEO Game. I’ve played IndustryPlayer in two stints now, once near when it first came out, and again very recently. Despite the complex tracking of your financial statements, and product by product marketing budgets and so on, the crux of the game comes down to constantly expanding the size of one’s presence within an industry (1x, 2x, 4x, etc.). Almost everybody makes money in the industry, and there’s really not a lot of skill involved in the end, and the game quickly becomes monotonous.

Something like Capitalism II, where bankruptcy is always a distinct possibility, would be a much more interesting imitation. That game also introduces the nuance of different branding strategies (product specific, industry specific or firmwide). Another interesting simulator is SABRE (http://www.iibd.com/sabre/), a somewhat simplistic marketing simulation which is predicated on constantly shifting (though somewhat predetermined) markets influenced by both endogenous and exogenous factors, and a constant need to stay ahead by R&D new products and adjusting marketing budgets while trying to work off incomplete information (in the form of commissioning market studies). At any rate, very interested to see the results!

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