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  • 29Nov

    In an Op-Ed in the Washington Post online today (Sunday), Ben Bernanke stepped up as a public figure and a politician to inform other public figures and politicians about the havoc the proposed legislation to reform the Fed would have on the United States’ economy. The difference between Bernanke and his audience? Apparently, none of them had even taken Econ 101.

    Will They Listen?

    Will They Listen?

    It is basic economic fact–in a field with very little facts and very many theories–that an independent Federal Reserve that dictates monetary supply is a major reason why the Unites currency is trustworthy. It has been proven, as Bernanke said himself, that central banks that have the power to make monetary policy independently of political influence lead to lower inflation and interest rates. This is because the bank can be trusted not to simply print more money to inflate the country out of date or shift its interest rate to suit whatever party is in power. An independent Fed leaves the politics to the politicians and the economy to the economists. And so, the economy performs best.

    It’s not that there’s not room for improvement in the Fed’s regulation of banks, as the crisis has clearly shown. And it’s not that there’s not room for greater transparency in the Fed, or to remove some of its responsibilities, such as creating a new agency to take over the Fed’s consumer lending issues, as Bernanke has already agreed to. But the proposals to remove the rule of the central bank regulatory powers or to audit monetary policy deliberations and actions make absolutely no economic sense. They make political sense, because people are angry and they want to see heads roll. This is exactly why the Fed needs to be sheltered from the whims of the masses and their representatives.

    What I want to know is how so many people have taken seriously the economic proposals of a man who wants to return to the Gold Standard? Why don’t our politicians wake up? In the past 30 years there has been a worldwide movement towards erecting independent central banks. This movement has been accompanied by economic improvement, most notable inflation stability. Creating independent central banks was one of the main ways that Latin American countries curbed the hyperinflation that tortured them for so many years, for instance. Are we really going to take a step backwards? We could add tying the Fed to political whims to the list of uniquely American disgraces, such as not signing the Kyoto Protocol or the UN Convention on the Rights of the charter.

    Tamar.

    The CEO Game.

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  • 28Nov

    Oh, Black Friday. The notorious day of sweat, tears, and unfortunately, blood. In order to get the fabled rock-bottom prices that are available in stores in the wee hours of the morning the Friday after Thanksgiving, shoppers have camped outside, gotten into fistfights and last year, in Long Island, an unfortunate security guards was trampled to death by a mob. But this article is not about the horror that his behavior reveals about today’s American culture. This article is about whether there is any point at all to participated in Black Friday, to the truly shopping-savvy.

    Black Friday.

    Black Friday.

    The answer seems to be more. More and more retailers are offering deals before and after Black Friday, and an increasing number are offering online deals. Traditionally, lower-market retailers have participated in Black Friday, selling older products that they would have to mark the prices down on anyway. But now higher-end retailers like Saks, Barneys, and Nordstrom had started their online sales the Wednesday before Thanksgiving, thus avoiding seeming low-brow while still being able to appeal to customers who, especially in these economic times, are always looking for a deal. And now Cyber Monday has begun to take hold. Based on the idea that people go back to work on Monday and therefore obviously begin shopping online, many retailers offer great deals online after Black Friday. Heck, JC Penny and Staples begin their Cyber Monday deals on Sunday!

    So what is the point of this article? The first, most obvious point is that you and your spiked shoes should have stayed home this Friday. But the more important point is that everyone should take note that the world is changing. Traditional business models become obsolete with new technologies, and both producers and consumers who pick up on these changes will benefit. In-store shopping is not only less and less reasonable on Black Friday — any day of the week, convenient websites, sometimes even with free shipping (and free return shipping) make the hassle of wandering through the zoo that is IKEA or Victoria’s Secret less and less appealing. New interactive tools available while e-shopping, including recommendation agents and comparison matrices, simply cannot be matched in person. Businesses are now learning how to become what is called “brick-and-click”, existing both in real life and online. In tough economic times, the ability to become this type of amphibian, I believe, will determine the survival of the retailers.

    Tamar

    The CEO Game.

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  • 25Nov

    Countdown to Copenhagen : Only 11 days to go. Meanwhile, White House Officials declared: Obama will attend the Copenhagen Conference.

    A thumb up for the "Green Thumbs"?

    A thumb up for the "Green Thumbs"?

    A thumb up for the “Green Thumbs”? White House officials have announced this evening that the United States President, Barack Obama will come to Copenhagen in order to take part in COP15, United Nations’ conference on world climate change. This is the first confirmation for the president’s participation in this global mega event coming from official sources. Only two weeks ago Obama stated that he will come to Copenhagen only if he felt that his presence there could make any meaningful contribution.

    The COP15 conference will be held in 7-18 December. According to the White House announcement today, Obama will arrive in the Danish capital on 9 December, two days after the summit’s jump-off. Following the conference, Obama will precede to Oslo, in order to receive the Nobel Peace Prize. Right now, Obama isn’t scheduled to return to the conference after receiving the prize. This is another mega event for Obama after hosting the G20 summit this year, the Pittsburgh Summit and a one that he needs to take good advantage of, since polls lately show his popularity is dropping rapidly.

    COP15 is the official name of the Copenhagen climate change summit, the 15th Conference of the Parties (COP) under the United Nations Framework Convention on Climate Change (UNFCCC). The COP is the highest body of the UNFCCC and consists of environment ministers who meet once a year to discuss developments in the convention. Among this year’s sponsors you can find DHL, Cisco and even BMW, Mercedes- Benz and Honda who probably trying to portray their image as environmentally friendly.

    The Danish hosts announced that in addition to president Obama many more of his diplomatic counterparts have confirmed their participation in the conference. Among them 65 heads of states, while one must keep in mind that the summit itself was intended only for Energy and Environment Ministers. As of now, the Danish are refusing to reveal the entire list of the participants but have mentioned that leaders from Britain, France, Germany, Spain, Australia, Japan, Indonesia and Brazil (newly elected host for the 2016 games in Rio) are planning to take a part in the conference.

    Representatives from 191 countries worldwide will try to thrash out a global deal on climate change, which will lead countries to reduce their greenhouse gas emissions, the main issue causing the earth’s climate change according to scientists. As mentioned above, the officials will try to agree on a new climate treaty as a successor to the Kyoto protocol of 1997, the first phase of which expires in 2012.

    However, it seems that the differences and disputes between the different sides in general and between the Western countries and the developing countries in particular, are too big to overcome in order to achieve an understanding. While the developed European countries have agreed to reduce emissions, the US is refusing as long as financially growing developing countries like China, India and Brazil don’t do the same. On the opposite, these countries claim that any limitation on them will pervade them from saving millions of people from dire poverty. Moreover they claim that anyway most of the industrial production is made on their ground, while it is intended to be sold to the rich countries, where the quality of life is much better.

    Another profound disagreement is on the money the Western countries will give to the poor countries, so that they could wage, assimilate and start taking advantage of technologies which are more environmentally friendly. Therefore, the organizers of the conference are seeking a suitable compromise which all sides will agree on, meaning that the deal will probably be more of a political understanding than a legal agreement- that will force to reduce pollution- a one that is very much needed.

    The amount of emissions to reduce, the coming up schedules and goals for each country and many other specifics will be decided in the first months of 2010. Right now, all there is to do is wait, but one must look on the bright side- Obama’s participation means that all the spotlights will be aimed at Copenhagen and finally the environment might get the attention it really needs.

    Omer Shachnai

    The CEO Game.

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  • 24Nov

    Blow for Yahoo? Strike on Bing? Google Acquires Teracent for Targeted Display Ad Technology

    Internet giant Google announced today on buying Teracent, an American startup company which specializes in display advertising. This is another step in Google’s waged war on the control of the advertising market, with the arch rival Yahoo and newly sworn enemy Bing by Microsoft. Unfortunately, the financial terms are undisclosed and haven’t been revealed yet. Google whose income comes mainly from textual advertising which is search related, intends to maneuver the purchase in order to base its status in the field of online graphical targeted advertising. This announcement underscores Google’s plans to double down in display advertisement.

    A New Age For Interactive Ads?

    A New Age For Interactive Ads?

    This is no surprise, last year Google completed purchasing the online advertising company Double Click, which also deals with display advertising for 3.2$ billion. Google’s CEO, Eric Schmidt claimed on September that Google plans to return to making purchases, after a minor pause, or setback if you wish, due to the global financial crisis. At the time, he also said that Google wishes to “buy a company a month” (on average). It seems Google is keen on fulfilling its chairman’s announcement: under-less than two weeks ago, Google bought AdMob, which provides solutions for cellular marketing for 750$ million in shares in a deal which is meant to sweep the cellular advertising market.

    Teracent was founded by Vikas Jha, former vice president of Inktomi, a software company which was acquired by Yahoo. Teracent, the California based company runs software that lets private advertisers, agencies and ad networks to deliver multiple versions of ads to different users across the Web and on mobile phones. It is triggered by certain information that can be determined on the user from the web such as location, gender, income and interests. A fashion giant like Lacoste or Calvin Klein would be able to use Teracent’s technology to advertise a promo for its winter collection for Vancouver viewers, while users from Sunny San Diego might see new summer accessories.

    This concept is nothing new, many competitors such as Tumri and Dapper have been behaviorally targeting viewers so they can promote customized ads. The only difference is that Google is going to use the software to automate display ads in the same manner it did with search ads, trying to make web display ads relevant more than ever for both advertisers and consumers. This move means that the entire search industry could be shifting to display ads. It’s also a slap in the face of Yahoo who previously partnered with Teracent for some business ventures. Up to now, Yahoo has surpassed Google in display ads.

    In conclusion, the move comes as a blow to Yahoo, which may have to end the aforementioned partnership with Teracent, but it’s a big win for the marketers, which will be able to create interactive ads that will customize themselves just like search ads do, hitting the iron when it’s hot. Just so you know, last year, the popular Internet search engine had an income of 22$ billion, I suggest keeping an eye on the next year’s income.

    More from The CEO Game on Google: Google’s investment in the EBM, and Google Planet.

    Omer Shachnai

    The CEO Game.

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  • 22Nov

    Getting an MBA sounds to many like a sure-fire way to advance in the world of business. After all, the more degrees you have, the more legit you are, right? Well, not really. In this world in which BAs are more common than the swine flu (over a quarter of the US population holds a bachelor’s degree), having an even more advanced degree is definitely a key to getting a good job. When you’re competing for entry-level positions, an MBA is a handy heads up on the post-college competition.

    Learn To Talk The Talk

    Learn To Talk The Talk

    An MBA looks great on your resume. And as more and more B-schools are only letting in people with real-world experience, there is more and more to learn in business school from your peers, and you will probably get more out of it yourself when it is not just theory. You’ll probably be intellectually stimulated. You’ll make great contacts. You’ll know how to talk the talk and walk the walk. Some complain that an MBA is just a waste of money because people who have MBAs still have a hard time finding jobs, but I think that’s nonsense. Those people would probably have a harder time without an MBA. Unless you’re getting your MBA in some unaccredited school no one has ever heard of. Then you might as well save your money.

    But, honestly, an MBA doesn’t create a business tycoon. An MBA might help you climb the ranks, but it isn’t going to put you at the top. What puts you at the top is your mind, your idea, your ambition. No number of classes are going to bring you that idea that will shake up the world, and nothing but real-world experience will teach you to be an entrepreneur. If anything, classes might teach you that success as a formula, they might teach you to be too formulaic and risk-averse. An MBA might help you guarantee a moderate level of success, but it might stop you from being number one.
    Some of the most successful business people in the world didn’t have a BA, let alone an MBA. Just ask Bill Gates, Steve Jobs, Rachel Ray, Ty Warner or Coco Chanel if they think they need an MBA. But they had balls, insight, and determination. So save your $80,000 and the two years of your life if you think you’ve got what it takes to become a leader on your own. But if you need help, let a great B-school hold your hand on your way to the upper-middle ranks of the business world. That’s good enough for some people.

    Tamar.

    The CEO Game.

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  • 21Nov

    Was the crisis a catalyst that helped the rich getting richer or did it actually minimize the gaps between the poor and the rich? What is going to happen to the size of the gap in the future?
    The gap between the rich and the poor is slowly growing. This gap has been growing for a long period of time and nothing seems to be stopping it. Many economists that support the business cycle theory, which states that when rich families and organizations lose their wealth over time to new rising tycoon this new tycoon is a better fit for the times. This is because we live in a frequently-changing world in which new innovations and new markets are appearing all the time.

    You need money to make money.

    You need money to make money.

    The tool for measuring “fairness” of the distribution of wealth is the “Gini coefficient“. This tool can point out how the wealth is divided by the general population. A coefficient of 100 would describe a situation in which one individual holds all the income of the country. Although this is only a theoretical value, there are some countries, especially monarchies and dictatorships that have high “Gini coefficients” such as Sierra Leone with a coefficient of 62.9. In the United States the “Gini coefficient” is 45.2 (2006); this is high compared to Great Britain, which has a coefficient of 34 (2005). While capitalistic, democratic countries are mostly in the middle of the range, the communist countries mostly get the lowest values possible. For example, the Czech Republic has a value of 26 due in part to the influence of the former communist regimes. This measurement tool reveals a high correlation between the form of government and fairness.

    One major ingredient that helps the rich get richer is capital. You need money and a lot of it in order to invest in the stock market or in new projects. Most of the people lack the critical amount of money to invest or the proper motivation and vision which are required in order to invest their money and gain more than the normal interest rate over a long period of time. If we look at the cost of the human work force over the years, we will see that it is getting very expensive. But we will not stop consuming products just because they are expensive. If the human cost in production will get too high we will have to find new ways to lower the cost, especially by technological improvements. So in the future, robots and computer algorithms will take care of the production line and services. This progression may lead to a more equal society and a better distribution of wealth, but in order to keep human advancement we must reward individual that creates innovation and new technological improvements, or otherwise our society will look more and more like Communism, and Communism paralyzes any desire to innovate because people do not earn much from their hard work.
    In conclusion, in my opinion the gap between poor and rich will keep growing, but at a slowing rate as more and more people invest their time in developing new frontiers.

    Omri.

    The CEO Game.

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  • 18Nov

    Most of the time, when one encounters an act of unprofessionalism we tend to related it, in our mind, to small and unsuccessful businesses. The main reason we have this connection between unprofessionalism and small businesses is due to the fact that most small businesses don’t hire professional marketing companies to design their marketing message. The reason for this fairly simple: They don’t have enough money to pay for it. Well the fact that you lack the money to hire professional marketing company doesn’t mean that you are hopeless, here are few tips that will help you create a professional looking marketing campaign but under a tight budget.

    Small Business Marketing

    Small Business Marketing

    Internet Marketing:

    Internet marketing does require a financial investment and basic technical knowledge, but there are ways that you can create a successful low cost marketing campaign. Internet presence is a must in today’s financial age and the easiest way to reach the masses.  There are many ways to create an online presence, some might be: Social networks, Targeted Ads or even Search engines. You should explore all those tools for better understanding of what each of them has to offer. Anyway the first step you should perform in your internet way is to create your own site because it gives a way to reach you (Using blogs, forums or even simple contact details).

    Branding:

    A small business has some advantages; two of them are agility and the ability to produce new product or services fast. When you talk about branding, being a small business is not a strong point. In order perform a successful branding plan your brand should project an image of a strong and a leading product and not a small fragile one. Those attribute are usually associated with large companies, therefore when you brand you must present yourself as if you are equal among the large companies. In today’s world projecting a strong image is a far easier task than it used to be. Using low-cost services such as: ready to go web site templates or even professional business cards is quite cheap and can add a lot to your business image.

    In the CEO Game, you will start as small business owner. Knowing how to act among the larger fishes in pool will be a must if you want to eat and not be eaten. Using intelligent marketing tricks and hard work will be the keys for getting to the next level.

    Ailon.

    The CEO Game.

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  • 15Nov

    Today I want to share with you a short video that i encountered. In this video is part of series of videos discussed what it means to be leader. This specific video shows the differences between the roles of the management and leadership.

    Well are management and leadership the same? The fast and simple answer is NO.

    One thing is sure, in order to become CEO of world leading organization you will be required to be both a great leader and great manager. We invite you to register for upcoming beta of our online business simulation “The CEO Game“ and start your training on your way to become a CEO.

    Ailon.

    The CEO Game.

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