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  • 09Feb
    Technology Comments Off

    Twitter watch out, Facebook beware? After Facebook has announced on a mail service, searching giant Google has announced tonight (Tuesday) on a new media sharing service and status updating platform named “Buzz”: which will transform Gmail to a social network that will compete with the large social networks. Following today’s earlier reports, Google held a press conference tonight which was broadcasted on YouTube, Google’s very own video site. The new out bursting service Buzz, will be an “entire separate world inside Gmail” according to Tod Jackson, the product manager.

    Go search for your friends in Google. The goal of the new service is to allow sharing friends with links, RSS feeds, media content such as Picasa’s galleries or YouTube clips, addresses books and to allow status updates as well, just like in Twitter. Buzz will be mobile friendly and even support the iPhone and it’s URL is buzz.google.com.

    Anytime Anywhere. Those mobile users will also be able to inform Buzz of their Geographic whereabouts, and therefore not only update what’s going on but where. The social network will also be available as a new GIS layer in Google’s maps service, Google Earth.

    Security and Privacy. Google promises to advanced and easy security settings and moreover privacy settings such as blocking user from watching your updates, and removing them from the loop, the friend update list. Of course you will be able to watch the updates of other users who aren’t your friends, but have made their updates and statuses public.

    Google has also announced future plans to create an enterprise version of Buzz which will be designated for inner organization communication. The company said that Gmail users, will soon start seeing the social network’s features in their mailboxes, while other users will be able to get more information from the site which will launch soon.

    In Conclusion Google’s new Buzz, will definitely fuel the raging feud amongst the social networks and it might just be the next big thing. It sounds promising and definitely something to watch out for especially when Google says the next step is “to dial Buzz”.

    Omer Shachnai

    The CEO Game.

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  • 24Jan

    The two students that founded Google and made it an Internet Giant had announced that they are about to sell 10 million stocks at the value of 5.5 billion dollars.

    Sergey Brin and Larry Page, the two students that founded Google, are starting to think about their own future. They have announces yesterday that they will offer for sell 10 million stocks that they own. The selling will be preformed over a period of 5 years; it will assume the complete control from their hands when they will be left with only 48% of Google’s control stocks.

    Thinking About Their Personal Future.

    Thinking About Their Personal Future.

    The Founders of Google possess today about 58 million Google’s stocks which were yesterday traded at the value of 548 dollar per stock. According to the company’s announcement they plan to realize some of their holding as part of a long term strategy to spread their personal investments.  After the sale Page and Brin will still continue to hold a major part of Google’s stocks and control.

    Today Page acts as Google’s president of products and Brin as president of technology. According to the current value of Google’s stock each one of them will earn around 2.75 billion dollars from the sale.

    Ailon.

    The CEO Game.

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  • 05Dec

    Just two years prior to this decade’s end, the world was struck by the one of the biggest financial crises since 1929. But despite the moments of crisis and before our entrance to the second decade of the 21st century, we had witnessed many moment of success and technological invents that conquered the world. Now it is the time to go back and review the most influential financial events of the first decade in the millennium.

    Euro- became the financial star of Europe

    Euro- became the financial star of Europe

    The aforementioned financial crisis will be our kick off point. The global financial crisis was the most significant event influence- wise. When the share folders began to lose their value in 2007, no one could have though that it was just the warning sign. But, when the American banks came tumbling down one after one in the United States, everybody already knew, that this was the beginning of global economic crisis. In 14 September 2008, the crisis had gone from bad to worse, when Lehman Brothers, the American investments bank declared bankruptcy. From this point and on, it was one event after the other, indices dropped percents by the hundreds and many people were left homeless. From the beginning of this year, we started to see many signs of recovery in the economy, President Obama’s people even found the time to claim it was over, but experts still insist this is not the end.

    The golden age of the European Union: In 2002, Europe adopted the new Euro currency. The Euro is the common currency for sixteen out of twenty-seven countries who are members of the European Union. The newly born coin, replaced all the currencies which were used until then in those different countries. Just before the introduction of the Euro, the continent was swept by fears and sincere concerns, mainly due to the fact that not all of the countries were ready to receive the new currency. Nevertheless, hysteria became history, today- nearly 8 years after its introduction the Euro became the financial star of Europe.

    Another major event, which was one of the crisis’s first sprouts was the oil barrel price which reached the price of 100$ for the first time in 24 years. At the time, experts connected the rise to another decline in the US oil reserves, the price reached its climax in July 2008, but since the financial crisis was officially declared, the prices dropped to the low price of 33$, the lowest price since July 2004. But enough with these “misfortunate” events, in the year 2000 the widely renowned “Disk On Key” was invented by an Israeli company named “EM-Systems” which was later bought by Sandisk for 1.5$ billion. The easy to use, Disk On-Key became one of the most popular accessories in the world. Later on in 2001, Microsoft released the operation system Windows XP, which had two different versions one for home use and one for the business sector both based on the same core, not that I am a huge fan, but it is worth mentioning.

    YouTube’s huge deal: In February 2005, three workers of pay-pal, the online credit service, founded the world’s largest and biggest file sharing website, YouTube. In November that year, a sponsor was found and the site was born. Under-less than a year YouTube was bought by Google in one of the biggest deals in the field, when Google paid 1.65$ billion in shares for YouTube. It became so big that we can’t even imagine the web today without YouTube or other familiar sites.

    The world’s second longest Oil pipeline which was built in 2006 is the first pipeline which is capable to deliver oil from Asia to Europe, not through Russia. The pipeline stretches over 1,770 kilometers and goes through the capital of Azerbaijan and Georgia, until it reaches Turkey. Oil this, Oil that, we personally take much more interest in the iPhone. In 2007, Apple announced on their new joy toy, the iPhone. The advanced device was one of the most sophisticated yet appealing devices which were invented this decade. It revolutionized the cellular market, and made the iTunes store and the App Store well famous. The iPhone is controlled by touch, and is considered one the biggest innovations in the field of private communication.

    Britain’s big break came in the form of a nerdy boy who is a great magician. The science fiction book series of Harry Potter from J.K. Rolling became a huge success story. Million of books were sold all across the world, and with each release the sell record of the previous book was broken once again. Only in the US, the seventh and last book in the series, sold 8.3 million copies in the first 24 hours of its release alone. Microsoft’s Second Event came in 2007 when Microsoft released Windows Vista. A lot of good stuff was told about the operating system before the release, but soon it was clear that the joy was a bit too early. A little after the publication, the company declared on decreasing the price, but it didn’t make a lot of change. Today, the new Windows 7 seems to bring a fresher look and feel to Vista and could be a sign of success after that failure.

    The End of the Beetles: In 2003 came the end of an era- the creation of the classical Beetle car was stopped, after 65 years of production. The car from the house of Volkswagen, was created first in 1938, misfortunately due to the request of Adolf Hitler. Over the years, twenty million cars were made, until 30 July 2003 when the curtain was finally closed on one the milestones in the history of the automobile industry. Another means of transportation which made history, and now became a part of history on its own is the Concord Plane. The plane came out of service in 24 October 2003 with a final retirement flight that year and while we are on the subject, let us mention the First Private Flight to Space: In 21 June 2004, Space Ship 1 had complete the first private trip to space with the experienced pilot Mike Melvill on board.

    In conclusion it was a great decade in spite of the financial crisis, a decade which was full of wonderful inventions- many of whom we mentioned here, and still we barely scratched the surface.
    Omer Shachnai

    The CEO Game.

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  • 24Nov

    Blow for Yahoo? Strike on Bing? Google Acquires Teracent for Targeted Display Ad Technology

    Internet giant Google announced today on buying Teracent, an American startup company which specializes in display advertising. This is another step in Google’s waged war on the control of the advertising market, with the arch rival Yahoo and newly sworn enemy Bing by Microsoft. Unfortunately, the financial terms are undisclosed and haven’t been revealed yet. Google whose income comes mainly from textual advertising which is search related, intends to maneuver the purchase in order to base its status in the field of online graphical targeted advertising. This announcement underscores Google’s plans to double down in display advertisement.

    A New Age For Interactive Ads?

    A New Age For Interactive Ads?

    This is no surprise, last year Google completed purchasing the online advertising company Double Click, which also deals with display advertising for 3.2$ billion. Google’s CEO, Eric Schmidt claimed on September that Google plans to return to making purchases, after a minor pause, or setback if you wish, due to the global financial crisis. At the time, he also said that Google wishes to “buy a company a month” (on average). It seems Google is keen on fulfilling its chairman’s announcement: under-less than two weeks ago, Google bought AdMob, which provides solutions for cellular marketing for 750$ million in shares in a deal which is meant to sweep the cellular advertising market.

    Teracent was founded by Vikas Jha, former vice president of Inktomi, a software company which was acquired by Yahoo. Teracent, the California based company runs software that lets private advertisers, agencies and ad networks to deliver multiple versions of ads to different users across the Web and on mobile phones. It is triggered by certain information that can be determined on the user from the web such as location, gender, income and interests. A fashion giant like Lacoste or Calvin Klein would be able to use Teracent’s technology to advertise a promo for its winter collection for Vancouver viewers, while users from Sunny San Diego might see new summer accessories.

    This concept is nothing new, many competitors such as Tumri and Dapper have been behaviorally targeting viewers so they can promote customized ads. The only difference is that Google is going to use the software to automate display ads in the same manner it did with search ads, trying to make web display ads relevant more than ever for both advertisers and consumers. This move means that the entire search industry could be shifting to display ads. It’s also a slap in the face of Yahoo who previously partnered with Teracent for some business ventures. Up to now, Yahoo has surpassed Google in display ads.

    In conclusion, the move comes as a blow to Yahoo, which may have to end the aforementioned partnership with Teracent, but it’s a big win for the marketers, which will be able to create interactive ads that will customize themselves just like search ads do, hitting the iron when it’s hot. Just so you know, last year, the popular Internet search engine had an income of 22$ billion, I suggest keeping an eye on the next year’s income.

    More from The CEO Game on Google: Google’s investment in the EBM, and Google Planet.

    Omer Shachnai

    The CEO Game.

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  • 20Oct

    Imagine if you could walk up to a machine, without walking out of your way, and buy any book you fancy with no cashiers, no lines and no need for the book to even be in stock. How would you like an ATM for books? Well, the revolution has begun. The EBM, also known as the Espresso Book Machine, does just that. It offers a brand new concept of print on demand, buying books hot off the press, literally. This “Johnny on the spot” wonder offers quality paperbacks–even extinct and hard-to-find ones–at cheap prices, just like factory-made books, but instead printed directly from online files within just minutes.

    The Espresso Book Machine

    The Espresso Book Machine

    The concept lies within the name itself–Espresso, which is something that is made to order, one at a time, at the time of sale and most importantly in a fast manner. It all started with a series of lectures back in 1999, when lecturer Jason Epstein. An experienced editor, who had worked with writers ranging from Phillip Roth to widely renowned Nabokov, mentioned that the future of the business was possible if readers could print an out-of-stock piece on the spot, especially if a book-printing machine could be made so it would fit in any ordinary store. At the same time Jeff Marsh, an inventor from Missouri, was already working on a device with many similar features. When one of his friends heard Epstein’s lecture and ideas, he immediately contacted him. In short time, Epstein (along with other partners) licensed Marsh’s invention and formed “On Demand Books“; you can guess the business logic behind the name.

    The first EBM, a machine that can cost up to 75,000 dollars, was placed and demonstrated June 2007 in the Science, Industry and Business Library of the New York Public Library. For an entire month the public could test the machine by printing free copies of all-time best sellers such as “Moby Dick”, “The Adventures of Tom Sawyer”, “A Christmas Carol” (soon to be a Disney picture) and many more. It was a big success, drawing the mass audience and media attention it deserved. Ever since the heat began, beta EBMs were dispensed in many more locations in the US like Washington, New Orleans, San Francisco, Vermont, Michigan and other places throughout the world: The United Kingdom, Canada, Australia and even Egypt (Bibliotheca Alexandrina). It is important to point out the phenomenal success in the UK where it was embraced by “Blackwell’s book store” which now plans to place EBMs in 60 more of its stores and has a catalogue of over one million books.

    The machine measures 2.8 feet deep, 3.2 feet wide and 4.5 feet high, which indeed makes it small enough to fit in retail book stores or small library rooms. It consists of two modular parts, making it easy for transport. The EBM can print up to 105 pages in a minute in black and white or 35 pages a minute in color. This means that the EBM can print, collate, bind and cover a 300 page book in about three and a half minutes. In total the EBM can bind 830 pages, if that’s not satisfactory for you, then good luck. Moreover, it can also print four-color covers not at all different from factory-made books’ covers. There is hardly any room for human intervention, and aside from choosing the book and color settings, all you need to do is decide on the trim size of the book and maybe refill the paper. It is based on the EspressNet, a user-friendly virtual network which provides the content itself, content and rights managing tools, encryption and security and the ordering interface itself. Both cover and the book block are printed from PDF files.

    So what is the Google connection? Lately Google signed an agreement with On Demand Books whereby Google will provide them the digitized files on more than two million books in the public domain for printing and selling. This unprecedented number of reading options will be added to the current 1.6 million titles already available via the Espresso Book Machine, thus creating a limitless digital inventory. According to the associated press, Google will get one buck for each book sold, but Google had already announced it will donate all profits to charities. The Harvard Book Store in Cambridge will be among the pioneers to be equipped with an EBM that has access to Google’s desired digital library.

    What about economic consequences? The direct selling model that the EBM represents eliminates shipping, storing and the formation of tons of unsold books or books which are in a bad shape and allows concurrent world wide availability of new titles and golden oldies, which are out print. It basically screams decentralization. Moreover, it will allow self published authors to get instant distribution. All of these influences may in time cause prices to lower to consumers and libraries and allow greater profits for the publishers. Many feel that this innovation could actually help conventional bookshops to survive and even encourage literacy. So aside from the teamsters, everyone is pretty happy. Especially with a one cent a page tariff for some book categories, that will probably even lower later on.

    With all that in mind, it’s no wonder it landed a spot on Time Magazine’s “Best Inventions of the year” list in 2007 and it’s no wonder why some proclaim that what Guttenberg’s printing press did for Europe six hundred years ago, digitization and the Espresso Book Machine will do for the world tomorrow.

    Omer Shachnai

    The CEO Game.

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  • 25Aug

    Today I’m not going to talk about for or against open source, nor I’m not going to discuss the ups and downs of free software since many have done so before. Today I would like you to think global or in other words I would like you to view things universally:

    The Open Source Leaders

    The Open Source Leaders

    Suppose for just a moment that every Application, Operation System (Windows, Unix and etc), Computer-Game, etc’ internals were free to view, manipulate and redistribute. Can you imagine where could we have been today?

    Imagine Microsoft and Apple joining forces and working together.

    Google, Yahoo and Bing all doing their best to improve our search experience.

    Do we really prefer the choice instead of knowing we’re using the best application out there?

    Do we really believe that competition is the better way for the human race?

    Why wouldn’t the big companies go on and open their source code? Well the answer for that is quite simple and obvious, the reason is Money (and allot of it). It seems inevitable as long as money is at stake and obliviously there’s no big money if any in open source. On the other hand take a look at the change our world experiences thanks to free software, and the free information sharing through the Internet.

    Today’s world where more and more sophisticated applications find their way over to the cloud, it seems absurd charging money from users, take Google docs for example. Google docs became a reasonable substitute for Microsoft office and in this case money isn’t made by selling the software to the end user.

    So way isn’t it code free? Sure there’s a rich API but why Google didn’t took the next required step and publish its source code?

    It’s seems to me that we as society have this boundary which forbids us from thinking as a whole and viewing ourselves as a single unit trying to push our limits by joining forces, All for the same cause. Imagine where could have we been today if we started working together for a change.

    Looking ahead it seems the future of open source seems bright:

    Sites like http://www.codeplex.com/ and http://www.codeproject.com/ are adding new content on a daily basis and Linux base operation system seems to finds their way into more and more large organization (such as the German and Belgium governments).

    We at the CEO game understand that a competitive world is inevitable but we also believe in clarity, wisdom of the crowds, fast learning and sharing. All of which are part of thinking open source.

    I opened with a statement that I won’t be talking in favour or against open source but I’m sure you can guess on which side I’m.

    Roi.

    The CEO Game.

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  • 19Jul

    SEO is not a Choice

    Actually, it is a choice – the same choice everybody has for doing a bungee jump without the rope.

    SEO choosing is not an option

    SEO choosing is not an option

    Lets start with defining Search Engine Optimization.
    The term SEO refers to the things you can do in order to increase the number of desirable visitors who come to you website, after entering relevant search keywords in the search engine of their choice. In some cases (most of the cases!), this includes changing the website itself, redesigning HTML and content text, adding meta tags and so on. It also includes communicating directly with the seach engine, or gaining traffic by inserting links from other sources (“back-links”), so the search engine increases your page rank.

    Before I continue the good work, I must add few important remarks:

    • SEO is not accurate science.
    • No one really knows Google’s formula. There are a lot of ingredients, and page rank is one of them (an important one, but only one).
    • (More about Page Rank in future articles.)
    • Your website isn’t meant for everyone.
    • The meaning of the phrase ‘desirable visitors’ means the people who wish to find you. Potential users and not, god forbid, spamers, hackers, scanners and other persona non-grata.

    OK, Now that we are familiar with the subject, I wish you all the best….

    … Of course I wouldn’t abandon you guys! After all we’ve been through.

    So, How to Get Started?
    There are many books, blogs, articles, dedicate websites, videos, SEO companies and god knows what. But first things first – you must set your business goals! Here are several questions you should ask yourself, in order to define your target:
    What is my main business?
    What are my business goals? My main goal?
    What are my objectives for the next month, 6 months, 1 year?
    What function does my website serve (in relation to the business goals)?
    How does my website help me achieve my goals?
    Who do I want to visit my site?
    What do I want my visitors to do with my site?
    Which page (on my site) is the top priority, that every visitor must see?

    Next – determine your measuring factors!

    Why measuring factors?


    This isn’t really a question, but because so many fail at this stage, I’ll provide an explanation. Success factors as for number and KPI (Key Performance Indicators) put you in a place of visual, solid target, rather than fluid or feeling based factors. (what does the yellow part mean????)
    Those factors give you the direction you’re heading (up or down), set you up with schedule, and let you respond accordingly.
    Now – get to work!

    Before I say goodbye, I’ll give a great tip for all the future players of The CEO game . These business goals and measuring factors are important and essential, and that SEO is also a part of the game. It is important to position your company well, and in the earliest stage that you can.

    I’ll finish with the famous phrase:
    “…an two men ride of a horse, one must ride behind.” (Shakespeare, ‘Much Ado about Nothing’)
    Competition is the best when one wishes to improve, to get the most of it until you reach the top (Nim, ‘the CEO Game blog’)
    That will do it for now. Next time we’ll get to a more practical level.

    Nimrod Elias.

    The CEO game.

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