Television advertisement prices during the Super Bowl, The National Football League championship game, are expected to drop for the second time ever due to the financial recession.
The price advertisers paid for the 30 seconds advertisement during the Super Bowl game, which will be held this Sunday and will be broadcast by CBS, is expected to range between 2.5 to 2.8 million dollars – which is less than the 3 million dollars price it cost in the last Super Bowl. Last year NBC had made 224 million dollars from broadcasting the Super Bowl. CBS had already sold all the advertising spots , a week faster than NBC last year. According to estimations 100 million people are expected to see the Super Bowl on TV this year.
Several advertiser who traditionally bought spots on the Super Bowl , will be missing this year due to the financial recession, among them are the car manufactures General Motors and Ford, and PepsiCo which wont advertise its leading trademark , Pepsi, or any other trademark for the first time in 23 years, after spending not less than 254 million dollars for advertisements during Super Bowl games in the last two decades.
Among the companies that will appear this year are Intel, Motorola, Electronic Arts, The online broker eTrade, Honda , Hyundai, VolksWagen and Chrysler.
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