The first of two articles on the products of Tycoon Systems: IndustryPlayer and IndustryMasters. Both are online business games which join together light entertainment of multiplayer gaming with educational purposes.
Industry Masters.
IndustryMasters is an online, multiplayer, business strategy game, brought to you by Tycoon Masters, a Brazilian business education software firm and is intended to replicate real world economy. This business game first saw light in 2007, subsequent to Tycoon Masters’ additional simulation game IndustryPlayer which was launched in August 2006. In IndustryMasters, players assume the role of a company’s CEO and battle one another in real time for profit and in order to rule the market and have the highest share price. Generally, the concept behind the game is allowing the players to experience the results of their actions in this real-like situation of ongoing financial strive.
The novice CEOs (and maybe next-generation executives) who consist of business and engineering students, corporates’ trainees and amateur users; engage at running their company and must deal with all the aspects of their corporations’ business including planning strategy, financial investments, product branding, pricing, quality assurance, research and development, HR and even ecology. The game contains approximately 250 industries which are divided into 16 categories. The goal is to constantly increase the share price by making smart investments. Each week a new tournament begins, where you start out as a low level manager and get promoted with time. With each promotion the challenge and rewards gradually increase as well. The tournament consists of 100 participants hourly rounds, which represent sixty business months. Therefore, each month is one minute of game time, which in the end of – scores and market data are automatically updated. The players can play individually or group up and in the end can get analysis on their performance.
The game is available in few editions customized for different usages:
- Single User Simulations – Self paced study while competing with specific business scenarios.
- Real Time Simulations – The public RTS where you compete with players worldwide.
- Simulation Workshops – Single seminary class, lasting 1 – 2 hours, for 10-50 players.
- Simulation Seminars – A longer comprehensive 2 days simulation.
- Competitions Events -The game also provides a solution for extensive business competitions and events.
Since the game was first released in 2007, it continually grows and has expanded to Facebook, the widely renowned social network, where it has nearly 3500 active monthly users. Here in the CEO Game we tackle relatively similar issues to the ones IndustryMasters deals with, with micro and macroeconomics concepts such as product life cycle, economies of scope and scale, benchmarking and much more. Moreover, we strongly believe in creating and providing a real world business environment, influenced by day-by-day events and trends, thus creating a new, addictive, easy to learn, fun to master challenging simulation which will help predict and maneuver the global economic markets.
The CEO Game.
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