A logo is a graphical symbol that differentiates a business from its competitors. The logo creates the first impression that is left in the potential consumers’ minds, and therefore its importance should not be underestimated. Usually, the logo presents a message that is more emotionally complex than its shape. A well-designed logo will productively present the company’s values to its targeted audience and will create a clear empathy and a sensation of safety, in the consumer’s eyes, that is needed to buy the consumer’s trust. A well-known logo is probably what will be the final deciding factor when a consumer is hesitating between products.
Today’s leading companies acknowledge the importance of a well-designed logo. The days in which you would have hired a third grader to design your logo are gone. The logo’s meaning is so tremendous that it in most cases require a professional to create it.
Few words about logo colors- Since the logo is the face of the company, colors are highly important. From a design view, the main color takes a key role in the message we try to pass to our targeted market. From a more technical view, the more colors you use the more complex your logo becomes and therefore less understandable.
What about Fonts?
Well fonts also a have a tremendous effect on our logo design. We select a certain font to pass along the company’s message. The font creates the atmosphere of the logo and therefore it is important to choose one wisely as part of your marketing plan. The font type also reflects on the company’s image and therefore it should reflect the company’s values.
In the CEO Game, you will have the opportunity to design your own logo. This is another reason why the CEO Game is the most realistic business simulation out there. Design wisely. Your logo is another weapon in your arsenal—do you want a butter knife or a bayonet?
The CEO Game.