Whether you have been to Los-Angeles or not, you are surely familiar with the city of angels’ famous landmark- the Hollywood sign. The sign has been standing for over 87 years since its debut as an advertisement in 1923. Unfortunately, the future of the sign, is not so clear and now the Hollywood sign is in danger. All the surrounding lands are up for grabs and luxurious houses may take the Hollywood hills over soon. The Hollywood Sign Trust, a non-profit organization is putting in effort to try and stop this but some other entrepreneurs have a different idea in mind: turn the sign into a hotel.
The Hollywood Sign is located in the Hollywood Hills are of Mount Lee in L.A, California. The sign spells out the name of the area in 50 feet tall white letters stretching over 200 feet across. Although the sign is well known and recognized all over the world and has attracted its share of tourists over the years, some claim that the sign is not- “all that” and it is just plain painted plywood that looks huge and majestic on the silver screen, but in reality is quite small and miserable according to them. That is the reason why the Danish architect Christian Bay-Jorgensen, wants to turn this sign into what he thinks that everyone really wants- an hotel.
Moreover, Bay-Jorgensen wants to transform the sign to a boutique hotel that will have the same shape. But he won’t stop there, his vision includes wrecking the entire sign and the surrounding area and building it from scratch only this time, double the size. He believes by doing this he will create a sizzling hot location which will bring in rich tourists and Hollywood celebs, located right at the heart of Tinsel town. Finally he thinks that his idea would make the sign better for everyone, since it will bring in more cash, create more workplaces, create the next best thing for L.A’s night scene, all while everyone else would be able to see it from a greater distance.
However, it seems many people are not in favor of the new idea. They claim that making the landmark bigger, will ruin the view for everyone: it will block the sight from on top of the hills as well as create an ugly real estate monster, disproportional to its surroundings. Another group of people, object the creation of an hotel because in their minds, creating an hotel over the ruins of the sign, is another sign for the city’s gloominess and carelessness- turning everything into a matter of cash. In addition, environmental issues are also taken into consideration since creating such an ambitious project requires infrastructures (and a whole lot of them) which will destroy the surroundings and natural habitats of wild animals.
Omer Shachnai
The CEO Game.
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