Venezuelan President Hugo Chavez hired 200 people to tweet for him.
Venezuelan President Hugo Chavez must believe it’s about time he spreaded his influence over the web. Otherwise he would not have hired 200 people to manage his Twitter account. That’s right, two hundred. The man who only several months ago claimed that Twitter users are terrorists, is now one himself and by the looks of it he is taking the social network by a storm.
According to the BBC and additional sources, Chavez whose popularity is rising fast, has over a quarter of a million followers already, just could not handle the constant stream of messages, or tweets if you prefer, he was receiving and had to turn to help from the “pros”- a team of professional correspondants who specialize in public relations.
However, while many celebrities, politicians and other public personas on Twitter have a bunch of people tweeting and posting stuff on their behalf as well as basically managing their accounts, 200 people doing these actions has to be one of the largest and most impressive dedicated teams (recorded that is). Perhaps even bigger than Barack Obama’s team or the Dalai Lama’s.
So why the need for such an immerse team? Well, Presidente’ says that he has received over 50,000 messages since he’s created his account two weeks ago. At this rate, it is clear he can’t answer all of them alone and still have the time to be president. But setting up a Twitter account in order to spread his message doesn’t come as a surprise- Chavez has already daily speeches broadcast on all stations in Bolivia, but guess that was not enough.
While It’s not hard to criticize Chavez who is basing his dictatorship slowly but surely, it took him only a short while to realize the power of Twitter and now he using it in full throttle- connecting with the people and spreading his influence. In spite of the fact that only 30 percent of Bolivians have an access to the web, it looks like many of them enjoy the opportunity to have the leader within reach (even if it isn’t him after all). Chavez claims only a low percent of the messages so far were critical, but he handled them swiftly. Guess that is just one more Twitter account Obama is going to stay clear of.
Omer Shachnai
The CEO Game.




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