The CEO Game

iPhone 4 signal fault leaves Apple embarrassed.

Just a few weeks ago, Apple’s released its brand new anticipated smartphone the iPhone 4. Since then, the iPhone 4 grew up to be the most successful product launch in Apple’s history with over 1.7 million units sold within just a few days. With these numbers, you would expect the guys at Cuppertino (Apple’s HQ) to be celebrating, but in fact they aren’t, as a major design error overclouds the phone’s success.

Following the gadgets launch off, many new iPhone owners reported that the signal strength and reception dropped significantly when the phone was held in a specific way- on the lower left side. Not long after that, videos showing the weird bug started popping all over the web as well as talkbacks who mocked Apple. The growing pressure finally got to Apple, who decided now to seriously address the issue.

In a statement released to the press, Apple says a fault on its new iPhone 4 is causing it to incorrectly display the phone’s signal. According to them, the problem is related to an error on how the signal bars themselves are displayed, rather than a reception issue. On the contrary, many tech experts claim the problem is deeper than a “cosmetic design flaw”.

Moreover, Apple had said that generally all phones gripped in “certain ways will reduce its reception by one or more bars”. “We have discovered the cause of this dramatic drop in bars, and it is both simple and surprising”, the statement read. “Upon investigation, we were stunned to find that the formula we use to calculate how many bars of signal strength to display is totally wrong”.

“Our formula, in many instances, mistakenly displays two more bars than it should for a given signal strength. For example, we sometimes display four bars when we should be displaying as few as two bars”, Apple explained. The company also added that the problem existed in the original iPhone as well.

Apple promises to fix the bug with a patch “within a few weeks”. In theory, once the patch has been applied, iPhone’s bars will report signal strength “far more accurately”. However, many industry experts are sceptical as the iPhone 4 integrates the antenna into the case, claiming that “changing the display may make some people feel better, but it doesn’t really fix the problem”.

The People who purchased the new iPhone may also choose to get a full refund within 30 days of purchase, the firm announced. In case you were wondering, one solution is already available: Apple sells a rubber shield that protects the sensitive area. In the meantime Apple’s CEO Steve Jobs summarized one of the more embarrassing foul-ups from a major tech company in a simple manner: “just avoid holding it in that way”.

Omer Shachnai

The CEO Game.

Milestone for iTunes: 10 billion songs sold in less than seven years.

Apple had launched the iTunes Music Store for the first time in the US in April of 2003. By the end of that year, Apple had sold more than 25 million songs. Three years later, on February 2006, business was still a booming and sales reached one billion. Now, seven years since iTunes’ debut, another achievement was reached: 10 billion songs sold. Amazingly and even more, if you recall that it was only a while ago Apple was celebrating crossing the five billion songs sold barrier. On February 24, 2010, just a couple of days ago, Apple’s song download counter hit the mark, something it has been counting down to for the last two weeks.

iTunes

The tenth billion song was sold on February 24, as aforementioned, which happens to be Steve Jobs, Apple’s well famous CEO’s birthday. The 10 billionth song, “Guess Things Happen That Way” by Johnny Cash, was downloaded by Louie Sulcer of Woodstock, Georgia. As the winner on Apple’s 10 Billion Songs Countdown contest, Louie will receive a $10,000 iTunes Gift Card, which can buy some 7000 of the hottest songs, or 14,500-20,000 songs on sale. Simply, Plenty. The card can also be used to buy iPhone apps from the app store.

The iTunes online music store is considered one of the “saviors” of the music industry: it revolutionized the entire industry and the way we consume music. Moreover, it has been the first online store which reached such widespread sales and thus, made all label companies shift their activities to the Internet. The sales increased rapidly and constantly and on the last quarter, Apple made a hefty profit of 520$ million from songs sold.

“This has been the birth of legal downloading,” Apple CEO Steve Jobs said, when it was first launched in 2003. “We are going to fight illegal downloading by competing with it. We aren’t going to sue it. We’re not going to ignore it. We’re going to compete with it. With iTunes you are supporting artists. You’re not stealing. It’s good karma”. Clearly, it is good karma. Especially for Apple which has used the store to become America’s number one music vendor in a short time.

To celebrate the milestone, Apple published the all-time bestsellers in the store’s history. Leading in the top of the list, is the song, “I Gotta Feeling” by the Black Eyed Peas, that also take the third place with “Boom Boom Pow”. Between them, in the second place you can find “Poker Face” by the provocative Lady Gaga. In the fourth place, “I’m Yours” by Jason Mraz and in the fifth place “Viva la Vida” by the British band of Coldplay.

But, It isn’t Apple’s only milestone lately. Just a month ago, the app store (Apple’s online application store) passed three billion downloads, a huge feat, particularly when you consider that the app store is younger than iTunes.

In conclusion, that’s billions in revenue that iTunes has generated for the entire music industry, but also billions that Apple has done for itself and while competitors came up, none even reached Apple’s dominance. Well “Guess Things Happen That Way” indeed.

Omer Shachnai

The CEO Game.

Apple Lunched today its new flag product – The iPad a tablet pc which will cost starting from 499$.

Apple had to put an end to the rumors and speculations when it announced its new tablet PC. During an event that took place in San Francisco, Apple’s CEO Steve Jobs had announced the release of the new product- the iPad.

iPad- Apple's new tablet PC

The new product, which is mainly focused around network services, includes a 10 inch screen and it’s based on the iPhone operation system iPhoneOS. The iPad is 1.25 cm thick and weights 700 grams. The iPad works on Apple’s CPU the A4 with approximately 1 GHz CPU power. The iPad also has a Bluetooth capability and apple had declared that it can last as long as 10 hours on its batteries. The iPad screen is of course a multi touch screen.

Job has declared that the iPad is a part of a new generation of products between the Laptops and Smartphones. What about notebooks? Jobs said that notebooks are nothing but weak and cheap laptops.

Apples had declared that the iPad will support all the iPhone and iPod applications as well as having original application of its own. One of the major goals of the iPad is to act as an electronic reader (similar to Amazon Kindle). In the event itself Jobs announce that Apple had already signed deals with 5 of the world’s largest book publishers.

Also during that event Jobs had announced that Apple had sold its 250 million iPod few weeks ago and had more than 250 million visitors, in its 284 stores, in the last quarter.

Ailon.

The CEO Game.