The CEO Game

Venezuelan President Hugo Chavez hired 200 people to tweet for him.

Venezuelan President Hugo Chavez must believe it’s about time he spreaded his influence over the web. Otherwise he would not have hired 200 people to manage his Twitter account. That’s right, two hundred. The man who only several months ago claimed that Twitter users are terrorists, is now one himself and by the looks of it he is taking the social network by a storm.

Now On Twitter

According to the BBC and additional sources, Chavez whose popularity is rising fast, has over a quarter of a million followers already, just could not handle the constant stream of messages, or tweets if you prefer, he was receiving and had to turn to help from the “pros”- a team of professional correspondants who specialize in public relations.

However, while many celebrities, politicians and other public personas on Twitter have a bunch of people tweeting and posting stuff on their behalf as well as basically managing their accounts, 200 people doing these actions has to be one of the largest and most impressive dedicated teams (recorded that is). Perhaps even bigger than Barack Obama’s team or the Dalai Lama’s.

So why the need for such an immerse team? Well, Presidente’ says that he has received over 50,000 messages since he’s created his account two weeks ago. At this rate, it is clear he can’t answer all of them alone and still have the time to be president. But setting up a Twitter account in order to spread his message doesn’t come as a surprise- Chavez has already daily speeches broadcast on all stations in Bolivia, but guess that was not enough.

While It’s not hard to criticize Chavez who is basing his dictatorship slowly but surely, it took him only a short while to realize the power of Twitter and now he using it in full throttle- connecting with the people and spreading his influence. In spite of the fact that only 30 percent of Bolivians have an access to the web, it looks like many of them enjoy the opportunity to have the leader within reach (even if it isn’t him after all). Chavez claims only a low percent of the messages so far were critical, but he handled them swiftly. Guess that is just one more Twitter account Obama is going to stay clear of.

Omer Shachnai

The CEO Game.

Twitter watch out, Facebook beware? After Facebook has announced on a mail service, searching giant Google has announced tonight (Tuesday) on a new media sharing service and status updating platform named “Buzz”: which will transform Gmail to a social network that will compete with the large social networks. Following today’s earlier reports, Google held a press conference tonight which was broadcasted on YouTube, Google’s very own video site. The new out bursting service Buzz, will be an “entire separate world inside Gmail” according to Tod Jackson, the product manager.

Go search for your friends in Google. The goal of the new service is to allow sharing friends with links, RSS feeds, media content such as Picasa’s galleries or YouTube clips, addresses books and to allow status updates as well, just like in Twitter. Buzz will be mobile friendly and even support the iPhone and it’s URL is buzz.google.com.

Anytime Anywhere. Those mobile users will also be able to inform Buzz of their Geographic whereabouts, and therefore not only update what’s going on but where. The social network will also be available as a new GIS layer in Google’s maps service, Google Earth.

Security and Privacy. Google promises to advanced and easy security settings and moreover privacy settings such as blocking user from watching your updates, and removing them from the loop, the friend update list. Of course you will be able to watch the updates of other users who aren’t your friends, but have made their updates and statuses public.

Google has also announced future plans to create an enterprise version of Buzz which will be designated for inner organization communication. The company said that Gmail users, will soon start seeing the social network’s features in their mailboxes, while other users will be able to get more information from the site which will launch soon.

In Conclusion Google’s new Buzz, will definitely fuel the raging feud amongst the social networks and it might just be the next big thing. It sounds promising and definitely something to watch out for especially when Google says the next step is “to dial Buzz”.

Omer Shachnai

The CEO Game.