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  • 30Jun

    Can’t get enough of the Vuvuzela? now you can catch it at YouTube.

    As if we haven’t been hearing the buzzing- whining – beehive like sound of the Vuvuzelas enough these last couple of weeks, YouTube has “generously” decided to indulge us with a special Vuvuzela button. Sometime last Wednesday, the world’s largest video portal activated a new button on some videos, that looks like a tiny soccer ball. The football shaped button resides in the lower right corner and does precisely what we all fear: clicking it will activate an endless, incredibly annoying sound that sounds vaguely like a swarm of insects- also known as the sound of the dreadful Vuvuzela.

    If you haven’t been following the World Cup (seriously?) and you are not familiar with the Vuvuzela, it’s a plastic horn that is commonly played at football games in South Africa. There, they apparently love it and being the host county for this World Cup, fans following the games have been subjected to the Vuvuzela’s loud monotone for hours on end. The noise is so annoying that some television networks have taken measure to get rid of it by filter it out and guides have been popping out all over the web, showing how to block the Vuvuzelas from their TV sets and computers.

    Special Vuvuzela Button

    Special Vuvuzela Button

    Be that as it may, the Federation of International Football Associations (FIFA) has decided not to ban the Vuvuzelas, due to its traditional significance. Well, guess you can’t argue with that. It seems the button doesn’t show up on all videos, but it is definitely appearing on some clips that are not exactly soccer or World Cup related. Here is one video of our very own CEO Game teaser who had the misfortune. Being the prankster that YouTube like to be, this isn’t surprising at all, yet we wish this little prank would be short lived… Finally, maybe next time when FIFA picks a location for the games, they will do some actual background research.

    Omer Shachnai

    The CEO Game.

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  • 06Apr

    Google buys web video company Episodic in order to beef up YouTube.

    Internet searching giants, Google have made another big acquisition and this time it is in the video arena. Episodic, a start up web video company based in San Francisco, will become a part of Google. Thus, Episodic surpassed its key competitor Brightcove, also an American company which offers services for adding video to your website. The deal was announced on last Friday (2nd April) on the Episodic blog. Although the financial terms are undisclosed and haven’t been revealed yet, both companies are said to be very pleased and satisfied with the results.

    Episodic, The Newest Addition.

    Episodic. The Newest Addition.

    Episodic offers a platform for live and on demand web videos. Content sites, advertisers and practically any enterprise use the platform in order to broadcast streaming video, analyze it and offer video content to their audience via different platforms: computers, laptops as well as mobile phones and IPTV gadgets (televisions who are connected to the Internet). Basically, the platforms allows every type of enterprise to deliver innovative technology and also to make money from it through advertising and online sales. Many experts claim that Episodic resembles YouTube and since Episodic’s technology and team are being folded into YouTube, it’s possible that we could see new ways for video creators to profit from their YouTube videos. This looks like good news for mid-level YouTube dwellers who did not have the leverage to work out money-making on their own.

    Episodic also provides a content management system and offers an advertisement server, which allow clients to place adds in the videos and pay for it in credit card. Currently, Episodic supports Apple’s iPhone, Google’s Android and Blackberry and intends to support Symbian devices as well in the future. On their blog, Episodic explain how they and Google also share the same ideas and goals for the future: “Episodic and Google share a common vision for video on the Web. Online video will be ubiquitous, engaging, entertaining, informative and effective. Both teams place value on creating a great experience for viewers and on delivering a powerful and flexible platform for publishers, marketers and advertisers of all kinds.”

    Google’s shopping spree, or blitzkrieg if you wish, comes as no surprise. Last year Google completed purchasing the online advertising company AdMob for 750$ million in shares and Teracent for targeted display ad technology. This year, Google already bought On2 for 106.5$ million and many other companies, amongst them you can find: Docverse (a file sharing site), Appjet (a collaborative real time editor), Aardvak (social search), Picnic (photo editing). Google’s CEO, Eric Schmidt claimed on September 2009 that Google plans to return to making purchases, after a minor pause, or setback if you wish, due to the global financial crisis. At the time, he also said that Google wishes to “buy a company a month” (on average). It seems that Google is definitely keen on fulfilling its chairman’s announcement.

    Omer Shachnai

    The CEO Game.

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  • 13Mar

    The video content site continue to entertain millions of visitors from around the world – But Google are far less than pleased: The site simply isn’t making enough money.

    YouTube only exists for 5 years, but it seems like it was part of our live since ever. It’s hard to recall what we did before YouTube , when we had the rush to hear some old song or entertain ourselves for few minutes.

    Turned 5 years old

    Turned 5 years old

    Not only , we the consumers, are having hard time to remember how was life before YouTube, the life of Cinema and Television corporations had also  changed. Only that they look back in sorrow. Since YouTube’s breakthrough they had lost most control on the habits of the consumers.

    Since the site was first open for the public it had few ups and downs, the most important one was it being bought by Google in 2007 in a deal worth 1.65 milliard dollars. Although YouTube has a financial and marketing support of Google, It been marked as one of the worlds’ most popular sites, and the fact that every minute visitor are uploading 20 hours of video, YouTube is still hardly pays for itself. With costs of over 365 million dollars a year for bandwidth and advertising revenues hardly reaching the 500 million dollar mark. Google has beating itself for over two years about how to produce more revenues that will maximize YouTube’s potential.

    YouTube’s main problem is the difficulty to  attach advertisements to 98% of videos it got. Google had made a major step in the last weeks when they added the automatic caption service which will aid in this subject.

    Ailon.

    The CEO Game.

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  • 09Mar

    Google, YouTube’s parent company has announced on its blog that automatic captions will start rolling out across the site. The world’s largest video hosting service will begin automatically add subtitles to videos using Google’s voice recognition program. Thus YouTube, will become far more accessible to speakers of different languages, the hearing impaired and additionally YouTube will make one giant leap towards search engine dominance.

    Youtube - Now With Captions

    Youtube - Now With Captions

    YouTube announced on November 2009, on launching a new automatic caption service. The service was good but limited, it offered English captions but those were found only on 13 of YouTube’s streaming channels. These include National Geographic, Columbia, as well as most Google and YouTube channels. But, from this day and on, all users will be able to use Google’s speech recognition technology, in order to create subtitles for their content.

    Google already admitted that the new technology is not perfect, nevertheless it still provides a better solution than manually captioning the content. In a demonstration held the phrase “sim card” became “salmon” in text, but Google also promises that the technology “will continue to improve with time”.

    Automatic captioning, will allow the hearing impaired to enjoy video content over the web, without any need for additional help or program. In addition, the service will allow watching content with no need for speakers, that might intrude the surrounding environment. The automatic captioning service, is currently supporting only English soundtracks, but Google says that making it international is its top priority and it is only a matter of time before they will achieve that.

    Still, that does not mean you won’t be able to enjoy the clips in your own language. The English subtitles could be translated with one button click to any of the 50 languages supported by Google’s translation service.

    How will it work? Upon uploading a video to the site, the user would be able to create an automatic caption of the clip’s soundtrack and then fix it manually, if there is a need. The user then, would be able to download the subtitles file to the personal computer in a SUB or SRT file format. Users who already uploaded content, are expected to find a new button for requesting captions for their existing content. According to Google, processing each video could take some time. Hence, Google promises to add more servers if users will experience a slow service.

    One of the big challenges of the video medium is whether it can be made accessible to everyone, and now Google is raising the standard and doing just that. In the web 2.0 age, where “content is king”, Google- the web’s searching giant, will become even bigger by “writing down” and indexing every video we have got.

    Omer Shachnai

    The CEO Game.

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  • 05Dec

    Just two years prior to this decade’s end, the world was struck by the one of the biggest financial crises since 1929. But despite the moments of crisis and before our entrance to the second decade of the 21st century, we had witnessed many moment of success and technological invents that conquered the world. Now it is the time to go back and review the most influential financial events of the first decade in the millennium.

    Euro- became the financial star of Europe

    Euro- became the financial star of Europe

    The aforementioned financial crisis will be our kick off point. The global financial crisis was the most significant event influence- wise. When the share folders began to lose their value in 2007, no one could have though that it was just the warning sign. But, when the American banks came tumbling down one after one in the United States, everybody already knew, that this was the beginning of global economic crisis. In 14 September 2008, the crisis had gone from bad to worse, when Lehman Brothers, the American investments bank declared bankruptcy. From this point and on, it was one event after the other, indices dropped percents by the hundreds and many people were left homeless. From the beginning of this year, we started to see many signs of recovery in the economy, President Obama’s people even found the time to claim it was over, but experts still insist this is not the end.

    The golden age of the European Union: In 2002, Europe adopted the new Euro currency. The Euro is the common currency for sixteen out of twenty-seven countries who are members of the European Union. The newly born coin, replaced all the currencies which were used until then in those different countries. Just before the introduction of the Euro, the continent was swept by fears and sincere concerns, mainly due to the fact that not all of the countries were ready to receive the new currency. Nevertheless, hysteria became history, today- nearly 8 years after its introduction the Euro became the financial star of Europe.

    Another major event, which was one of the crisis’s first sprouts was the oil barrel price which reached the price of 100$ for the first time in 24 years. At the time, experts connected the rise to another decline in the US oil reserves, the price reached its climax in July 2008, but since the financial crisis was officially declared, the prices dropped to the low price of 33$, the lowest price since July 2004. But enough with these “misfortunate” events, in the year 2000 the widely renowned “Disk On Key” was invented by an Israeli company named “EM-Systems” which was later bought by Sandisk for 1.5$ billion. The easy to use, Disk On-Key became one of the most popular accessories in the world. Later on in 2001, Microsoft released the operation system Windows XP, which had two different versions one for home use and one for the business sector both based on the same core, not that I am a huge fan, but it is worth mentioning.

    YouTube’s huge deal: In February 2005, three workers of pay-pal, the online credit service, founded the world’s largest and biggest file sharing website, YouTube. In November that year, a sponsor was found and the site was born. Under-less than a year YouTube was bought by Google in one of the biggest deals in the field, when Google paid 1.65$ billion in shares for YouTube. It became so big that we can’t even imagine the web today without YouTube or other familiar sites.

    The world’s second longest Oil pipeline which was built in 2006 is the first pipeline which is capable to deliver oil from Asia to Europe, not through Russia. The pipeline stretches over 1,770 kilometers and goes through the capital of Azerbaijan and Georgia, until it reaches Turkey. Oil this, Oil that, we personally take much more interest in the iPhone. In 2007, Apple announced on their new joy toy, the iPhone. The advanced device was one of the most sophisticated yet appealing devices which were invented this decade. It revolutionized the cellular market, and made the iTunes store and the App Store well famous. The iPhone is controlled by touch, and is considered one the biggest innovations in the field of private communication.

    Britain’s big break came in the form of a nerdy boy who is a great magician. The science fiction book series of Harry Potter from J.K. Rolling became a huge success story. Million of books were sold all across the world, and with each release the sell record of the previous book was broken once again. Only in the US, the seventh and last book in the series, sold 8.3 million copies in the first 24 hours of its release alone. Microsoft’s Second Event came in 2007 when Microsoft released Windows Vista. A lot of good stuff was told about the operating system before the release, but soon it was clear that the joy was a bit too early. A little after the publication, the company declared on decreasing the price, but it didn’t make a lot of change. Today, the new Windows 7 seems to bring a fresher look and feel to Vista and could be a sign of success after that failure.

    The End of the Beetles: In 2003 came the end of an era- the creation of the classical Beetle car was stopped, after 65 years of production. The car from the house of Volkswagen, was created first in 1938, misfortunately due to the request of Adolf Hitler. Over the years, twenty million cars were made, until 30 July 2003 when the curtain was finally closed on one the milestones in the history of the automobile industry. Another means of transportation which made history, and now became a part of history on its own is the Concord Plane. The plane came out of service in 24 October 2003 with a final retirement flight that year and while we are on the subject, let us mention the First Private Flight to Space: In 21 June 2004, Space Ship 1 had complete the first private trip to space with the experienced pilot Mike Melvill on board.

    In conclusion it was a great decade in spite of the financial crisis, a decade which was full of wonderful inventions- many of whom we mentioned here, and still we barely scratched the surface.
    Omer Shachnai

    The CEO Game.

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